Master the Digital Economy

If you’re wondering what the hype around digital is all about, consider this number: $364 billion per year. That’s the amount of revenue being driven by digital technologies and approaches to doing business among 2,000 leading companies we studied recently around the world. And if that’s not enough to get your attention, consider that by 2018, that amount will more than double, to $770 billion. 

Clearly, something big is going on. That’s why Cognizant’s Center for the Future of Work sought to better understand the digital shift and how it will change work, commerce, attitudes, skills and even our understanding of “value.” Together with renowned economist Nouriel Roubini, we surveyed top executives, futurists and digital natives to gain insight into how the future of work is already coming to life today. 

The upshot: The work that got us to the present won’t get us to the future. Digital is inexorably moving from toys of convenience to powerful tools applied to work that really matters. Your work ahead is to apply this new crop of smarter technologies to remake your business activities — from sales and marketing, to production and supply chain management. see more...